Action with digital influencers
Customer: Strasbourg Peugeot
Oficina das Palavras conducted a special test drive with digital influencers from cities where Strasbourg maintains dealerships. Our team did all creation, organization, invitation and accompaniment. The result was dozens of posts and the recognition of the new Peugeot’s brand to the desired public.
Customer: Barbieri Litoral
Social Networking Producer of Barbieri Litoral, Oficina das Palavras suggested the participation of netizens by Facebook with phrases about the Tree Day. The result of the action was the transmission of this material on electronic panels of the company in the streets of the region, expanding the online dissemination to the offline.
Oficina das Palavras announced in advance and conquered important journalistic spaces about the exit of Blumeterra, a company that until then had operated as a garbage collector in Blumenau, but did not have the renewed concession contract. At the same time that the exit would occur, the city would live in trouble because the new company had not been hired.
Date: since 2006
Customer: Fundação Cultural de Pomerode, Vale das Cervejarias Artesanais
Since 2006, Oficina das Palavras has been making these scheduled trips to journalists and bloggers. It details the schedule, chooses the interview sources, makes the invitations and accompanies the visitors who come to know specific scripts. Awarded by the Gustav Salinger Award.
Date: since 2014
Customer: Linhas Círculo
A company with almost 80 years of activity, the acting with Círculo is concentrated on B2B, with segmentation of news focused on the artisans and achievements in all corners of Brazil, such as Manequim, Molde & Cia and Catraca Livre.
Campaign and Lead Management Online
Date: 2015 and 2016
In addition to being a content producer, Oficina das Palavras handled the campaigns and lead management of Fibrafort, a luxury market boat company. Planned actions were taken on Facebook and the capture of 30 leads per week, despite the added value of the product.
Online Institutional Presence
Customer: Oficina das Palavras
The planning, execution and distribution of an animated gif in commemoration of Journalist’s Day hit the mark of more than 80 thousand people reached, with exact 748 shares for about 24 hours. Another action that viralized and reinforced the institutional mark of Oficina das Palavras.
Action with digital influencers
Customer: Foster Pet Shop
To ensure better visibility to the pet shop launch, Oficina das Palavras has created a dog birthday action, inviting digital influencers and their respective pets. The theme also pleased the press, which covered the event.
Online and offline joint action
Customers: Linhas Círculo e Oficina das Palavras
Strategic planning, execution of the negotiations and management on-line and off-line yielded recognition of the Circle Lines that served as raw material for a “look-out” of Louro José. The doll was sent to the television program Mais Você, received by the production team and photos were posted on the official profiles of the show and the doll. Online, a crowd was created with the participation of 450 people, who turned the action into a viral to more than 31 thousand netizens.
Date: since 2013
Customers: Hi Bonjour, Quest Language Studies, World Study e Kirra Intercâmbio
In order to be able to tell Brazil about how language schools work for outlanders and what the role of exchange agencies is, Oficina das Palavras has traveled some countries to make the recognition. Afterwards, it divulged to the Brazilian audience through the press office and with the creation of a specific communication channel to this public, the Passport Office.