Assessoria de imprensa
Oficina das Palavras transforms brands into news. This is the result of the press office. Our experience of years of acting and strategic planning guarantees space in regional, state, national and segmented communication vehicles.
Action with Digital Influencers
Digital influencers are yet another channel for you and your brand to gain visibility and credibility. The Oficina das Palavras team creates relationship strategies to execute specific actions or a periodic shipping schedule, so that you can surprise and win spontaneous mentions.
Mentoring for social media
We set up a personalized course according to your company's needs in order to develop your communication and digital media skills.
Gestão de redes sociais
In addition to content production, Oficina das Palavras plans and executes all channels, generates reports that contribute to commercial teams, understands the rapid changes in platforms and adjusts to always be on top of what is happening in the world of digital communication.
Organic content is important, but social media depends on producing specialized content for paid Ads campaigns. Oficina das Palavras is a communication company with professionals specialized in better investing investments, in search of consistent practical results.
Conteúdo jornalístico corporativo
The production of corporate content takes force in this new communication scenario in which brands gain a voice. Oficina das Palavras is a communication company that plans and executes texts for websites, magazines, newsletters, as well as audio and video production.
Conteúdo para redes sociais
Oficina das Palavras curates, produces content, reproduces and manages corporate social networks. It works in search of capturing leads, building authority and consolidating brands on the internet.
Palestras e workshops
The Oficina das Palavras team has been traveling around Santa Catarina and also Portugal and Canada presenting all the experience in press relations and content production. These are theoretical and practical activities that contribute to the development of the digital marketing and communication landscape.
Among the strategic actions for the production of digital content is the search for positioning in Internet search engines. Being cited on different sites contributes to the optimization of visibility. Oficina das Palavras is a communication company with expertise to conquer these spaces in a spontaneous and planned way.
Offline actions for online reactions
We build public relations actions, press relations and content production with creative experiments for digital influencers to give their opinion to the public on their social networks.
Oficina das Palavras has years of experience in planning and executing scripts, complete with information, photos, reception and follow-up by journalists or digital influencers. All to ensure better publication results with positive engagement. Service awarded in 2009 for creativity, sustainability and innovation.
Treinamento de mídia
One of the actions of the press office is to teach how and when to act, how to present yourself to the media. A course with theory and practice to understand the current communication scenario and achieve greater visibility. We also address the care and etiquette to make digital media allies to ensure no-noise online communication.
Relationship with costume designers
Do you want to see your products in characters or sets of soap operas and TV shows? This is another service offered by Oficina das Palavras. Our team makes contact with the costume designers of video broadcasters and producers, promoting the relationship between your brand and these professionals, with the objective that it be chosen to compose audiovisual productions.
We monitor quotations with customers' names on a daily basis. Everything that comes out in the media is qualified and quantified as a result of the efforts of the press office and content production. This information can be tracked through reports.
This is the term used in social networks to sow or disseminate information among consumers, so that they themselves pass these “seeds” on to their network of contacts. It is part of the scope of content production at Oficina das Palavras.